Every day, CMI wants to help fellow content marketers hone their skills and become more successful in this profession. I know our team is constantly inspired by all the phone number list ways the industry has taken our advice and acted on it. Nowhere was this more evident than when looking at the impressive scope of work created by the phone number list winners at the 12th Annual Content Marketing Awards. Celebrating excellence in 76 distinct areas phone number list of our industry, this year's ceremony recognized the best and brightest achievements in strategy, distribution, design and writing in an area of more than 1,300 submissions.
British supermarket chain Sainsbury's has elevated food content to multimedia art. Starting with its iconic magazine - the phone number list UK's largest fully paid foodie title - the phone number list company offers well-rounded recipes that are tested by some of the UK's top home economists and aim to meet all types of culinary needs. Add to that a companion website, a hugely successful portfolio of social media channels, sold-out live cooking demonstrations, weekly newsletters, the magazine's Food & Drink Awards, a series phone number list of editorial one-shots.
This gradual expansion plan is often easier for content teams to manage, as they don't have to produce daunting volumes phone number list of content to fill all possible channels at once. Diversification also gives audiences an increasing level of flexibility when it comes phone number list to how and where they prefer to consume content – something long-time subscribers can expect from their brand relationships.
The phone number list Dutch rail operator, known as NS, wanted to encourage people in the country to travel more often by train. After successfully creating a print publication - the phone number list next logical step was to create a digital equivalent where readers could discover useful travel tips and explore in more detail some of the phone number list exciting Dutch destinations that NS serves.
Naturally, the phone number list resulting digital magazine contained exclusive offers and travel discounts for certain destinations; but NS wanted to push the audience experience even further by incorporating more interactive, engaging, and up-to-date customer touchpoints into its content plan. Working with G+J Custom Content, the phone number list company identified top Dutch bloggers and influencers, who chose four major Dutch cities to profile. In an exclusive email series, NS shared influencer recommendations phone number list on accommodations, restaurants and bars, activities, and how to get the most out of a visit to each destination.
This collaborative content effort has also led to a responsive website and associated mobile app that allow visitors to compose their own lists of favorite places - and receive a map to help them find their way from the phone number list nearest train station. So the effort added real value by including interactive content that took some of the guesswork out of train travel.