Book buyers, while doing their research, will NOT search by your name or your book's title. They will instead search using a very generic phrase like 'children's book' or 'thriller' or 'spy novel'. It is a fact that hardly anyone goes beyond page three of search engine results. Authors who hope to be visible to the book buying public must be on one of the first three pages for the GENERIC SEARCH TERM (like 'children's book) that describes their books.
If you are not on one of the first three pages for that generic term, you are virtually invisible to nearly all book buyers. If you are invisible, nothing else you do in regards to marketing your book will matter much. 2. THE AUTHOR MAY BE USING THE WRONG APPROACH email list If you are using book marketing ideas and book marketing strategies that USED to work (when bookstores were the primary book outlets) those marketing strategies will most likely not work much at all in an Internet. In fact, you will likely fail.
Today, Internet sites have taken center stage in regards to being the primary book outlet. To be successful in regards to selling books today, you must have traffic to your book marketing site, and you must have a lot of it. You must know how to convert that traffic into book sales.